The astrology business in India holds substantial market size and has been a significant part of the cultural fabric. Although specific data on the size of the astrology business is not readily available, several indicators highlight its significance:
1. Market Growth: The astrology services market in India has witnessed consistent growth. As per a report by KPMG, the astrology services market in India was valued at INR 1,770 crore in 2019 and is projected to grow at a CAGR of 14.1% from 2019 to 2023. [Source: KPMG]
2. Astrology Service Providers: India boasts a large number of astrology service providers, including individual astrologers, astrology consulting firms, astrology websites, and astrology mobile apps. The presence of numerous players indicates a thriving market with substantial demand for astrology-related services.
3. Cultural Significance: Astrology holds deep-rooted cultural significance in India. It is integrated into various aspects of life, such as marriages, naming ceremonies, business ventures, and daily routines. People consult astrologers for guidance and insights in important life decisions, contributing to the sustained demand for astrology services.
4. Astrology Events and Conferences: India hosts numerous astrology events, conferences, and seminars, drawing participation from astrology enthusiasts, practitioners, and researchers. These events provide a platform for networking, knowledge sharing, and business opportunities, further indicating the size and vibrancy of the astrology business in India.
While specific market size figures may vary, the growth trajectory, cultural importance, and the presence of a wide range of astrology service providers substantiate the significant size of the astrology business in India.